Market research can tell you
All over the world, companies face the same challenge. How to develop successful strategies in a complex, ever-changing, global economy? A business environment, where the difference between success and failure depends – more than anything else – on the quality, accuracy and timeliness of the information you use … and how it's provided.

Impact on the entire organisation
In fact, your market research has implications far beyond the marketing function. It can make a crucial difference on all key business decisions – from technology investment to production planning – from personnel recruitment to mergers and acquisitions. Getting it right is vital.

One company that meets the challenge
Of course, getting it right means finding a market research organisation that has the vision and resources to meet these challenges. One organisation that does is Sweeney International. We are the choice of so many international companies (top 500) because we have exactly the right mix of strengths to complement their strategic efforts:

 
  • Experience
  • Highly qualified professionals with diverse backgrounds
  • Specialist sector knowledge
  • Creativity and vision
  • Proven tools and techniques
  • The latest information technology
  • Geographic scope and global perspective
  • A commitment to the highest ethical standards
Avoiding pitfalls
Sweeney International can help you avoid the most common pitfalls of global marketing such as
INSUFFICIENT RESEARCH – Although many companies recognise the importance of research, they often fail to consult the customer base before changing their product portfolio, target market or target audience.
OVER-STANDARDISATION – The advantages of standardisation can be outweighed by benefits of diversity in various markets. Contact with and knowledge of the markets are critical.
RIGID IMPLEMENTATION – It is essential to keep listening to local units and to be able to quickly react to changing markets.
POOR FOLLOW-UP – Many companies neglect the importance of post-launch activities and the need for monitoring progress after launch.
NARROW VISION – Both centralisation and decentralisation have their strengths and weaknesses. The right research allows you to incorporate the best aspects of both.